A transformative journey that transformed a business.

We were engaged to help Metro’s digital platform transform the industry. To not only service the consumer in ways that are not done today, but in a way that they have never been done before. We were asked to take the complexity out of a complicated retail process and provide true customized solutions for our customers. As creative lead, I worked closely with the UX team and my team of designers to create a modern and seamless digital experience for our customers.