The story you tell makes the difference between failure and success.
Humans and computers are connected in more ways that we (maybe) care to admit. This is why it’s important to ensure that the way we design and hone these interactions are as natural as possible, ensuring the people who are actually looking for you keep coming back for more.
Coca-Cola strove to connect their flavors with passion points. Music was a clear and simple vehicle for us to reach out. Your music taste can match your drink flavor.
